| SUPPLY&DEMAND Lobby Directors |
Tony Kaye |
From his beginnings as an art director on the London advertising scene in the 1980s to his breakthrough as one of the industry’s top film directors in the early ‘90s, Tony Kaye has continually challenged the conventions of whatever genre he has been working in, be it feature films, documentaries, music videos, contemporary art or television commercials.
A master of versatility, Tony’s work as a commercials director in Europe and the U.S. runs the gamut, exhibiting a vast array of emotions and attitudes. Tony has created groundbreaking spots in a wide range of genres, from his comedy and humor work for Guinness and Comedy Central to his riveting series of “Lenny” anti-heroin PSAs to his visually daring work for Dunlop, Volvo and Volkswagen. More recently, he has captured sentiments of warmth and humanity for brands like John Hancock and Sears, while for the Partnership for a Drug Free America he has created controversy and confrontation with a series of ads equating drug use and terrorism. His “Junkyard Dog” spot for the American Legacy Foundation’s ‘truth’ anti-tobacco campaign created an uncomfortable sense of revulsion over the effects of chewing tobacco.
Similarly, his first feature film, “American History X,” was a disquieting look at the impact of bigotry and racism among a Southern California family. The film received huge critical acclaim, and earned Edward Norton his first and only Academy Award nomination for Best Actor.
Tony’s long awaited documentary, "Lake of Fire", which he wrote, directed, shot and edited has been released to worldwide acclaim and has been short-listed for an Academy Award.
Tony recently completed production on his second feature film, "Black Water Transit", a 55 million dollar thriller starring Laurence Fishburne. He is in post-production on the film at this time as he continues to travel the world shooting commercials for the world’s top advertising agencies and music videos for that world’s most interesting artists.
Tony’s commercial direction has won just about every major award given in the industry, from Cannes Lions to D&AD pencils to AICP/MoMA awards to Clios. While a magnet for both praise and condemnation during the early days of his advertising career in London, Tony has since grown into an accessible, collaborative resource for some of the advertising industry’s top agencies, working steadily with repeat clients for whom he creates visually compelling, straightforwardly played messages that communicate in honest, believable ways. In 2002 Tony Kaye was the first recipient of the Clios Lifetime Achievement Award for his contribution to advertising.
A master of versatility, Tony’s work as a commercials director in Europe and the U.S. runs the gamut, exhibiting a vast array of emotions and attitudes. Tony has created groundbreaking spots in a wide range of genres, from his comedy and humor work for Guinness and Comedy Central to his riveting series of “Lenny” anti-heroin PSAs to his visually daring work for Dunlop, Volvo and Volkswagen. More recently, he has captured sentiments of warmth and humanity for brands like John Hancock and Sears, while for the Partnership for a Drug Free America he has created controversy and confrontation with a series of ads equating drug use and terrorism. His “Junkyard Dog” spot for the American Legacy Foundation’s ‘truth’ anti-tobacco campaign created an uncomfortable sense of revulsion over the effects of chewing tobacco.
Similarly, his first feature film, “American History X,” was a disquieting look at the impact of bigotry and racism among a Southern California family. The film received huge critical acclaim, and earned Edward Norton his first and only Academy Award nomination for Best Actor.
Tony’s long awaited documentary, "Lake of Fire", which he wrote, directed, shot and edited has been released to worldwide acclaim and has been short-listed for an Academy Award.
Tony recently completed production on his second feature film, "Black Water Transit", a 55 million dollar thriller starring Laurence Fishburne. He is in post-production on the film at this time as he continues to travel the world shooting commercials for the world’s top advertising agencies and music videos for that world’s most interesting artists.
Tony’s commercial direction has won just about every major award given in the industry, from Cannes Lions to D&AD pencils to AICP/MoMA awards to Clios. While a magnet for both praise and condemnation during the early days of his advertising career in London, Tony has since grown into an accessible, collaborative resource for some of the advertising industry’s top agencies, working steadily with repeat clients for whom he creates visually compelling, straightforwardly played messages that communicate in honest, believable ways. In 2002 Tony Kaye was the first recipient of the Clios Lifetime Achievement Award for his contribution to advertising.